Five Reasons Why Your Business Needs a Professional Photographer
A picture is worth 1,000 words, according to the old saying, and in the current business
climate companies need top-quality images more than ever before. One of Lee Hayes
Photography’s specialities is providing top-quality business profile photography for
companies in Woodbridge, Ipswich and throughout Suffolk.
Here he outlines five of the main areas why employing a professional photographer to help
with your branding and other company materials, is essential if you want to compete in
today’s commercial world.
For Customer Engagement
Whether you want to publicise your business through press releases or internet blogs,
pictures are a must-have. Research by MDG Advertising Infographic shows that articles with
relevant images attract almost double (94%) more views than text-only pieces. Pictures
break up the text and make everything much easier on the eye.
Pictures themselves can be optimised so that they, and your site, can be found more easily
by search engines such as Google, meaning potentially more traffic to your site. For
example, an internet press release gets almost 15% more views online if it contains a
picture.
For Your Products
It is not just a case of taking a picture of a product. What about the background, lighting, and overall composition? A professional photographer will be able to take all of these into account, and show your product or service off in the best possible way.
I can take free-floating images or against a variety of different backgrounds, whichever you would like. I can also source some props for you, and can make some digital adjustments in the processing and editing stages if needed.
For Your Social Media Accounts
An increasing amount of advertising these days is being done via Facebook, LinkedIn and other social media accounts. And, therefore, if you use poor-quality images on these sites this will reflect badly on your business, even if the pictures are not as large as other forms of advertising.
These images won’t necessarily just be product pictures, either. To provide the human touch, you should also have portrait pictures of staff – and again, these are better taken by a professional photographer who will be able to put people at ease when they are in front of the camera.
For my portrait photography, clients often receive two different head shots (per person) in three different formats; a full-size high-resolution .jpg, a .jpg that is optimised for Instagram and a third, which is optimised for websites.
For Your Promotional Material
Away from the web, your business should still be investing in brochures, leaflets, posters,
etc., as additional promotional tools. In cases like this, you really need to have a high-quality
original image. Smartphone pictures won’t really reproduce as well as one which has been
taken by a professional photographer, particularly if the final product needs to be a high-
quality or large colour print.
For Your Overall Brand
If you skimp on your pictures, then it won’t reflect well on your business as a whole. A
would-be customer may think that if you can’t be bothered to take or invest in clear, sharp
images, that may mean you skimp on other things as well, like product quality or customer
service. Therefore, using a professional to take your pictures is a worthwhile investment.
Business Photography in Suffolk from Lee Hayes
If you would like to know more about how I can help your business, follow this link and fill in the online form. Alternatively, you can also contact me on 01473 722743 or 07809 431944.
I also offer other services too, including model photography for any models in Ipswich, across Suffolk or in Essex and Norfolk who are looking to build up their portfolio. You can also hire out my Ipswich studio if you want a purpose-built environment for your photographic session – for more details click here.